morsebest innovation .: executive team

Company Overview Executive Team Board of Directors Careers

Christopher R. Peterson
Chief Executive Officer
Christopher Peterson brings over more than fourteen years of marketing and business development experience to Morse Best. Prior to Morse Best, he spent more than five years at Amazon.com developing programs and partnerships for the Amazon.com Associates program, the Amazon.com Commerce Network, and the Merchants@Amazon.com Platform. Peterson was instrumental in the early development of the Amazon.com Marketplace business for Books, Music, Video & DVD, which grew to represent over more than 10 percent of BMVD units sold. Most recently, Peterson negotiated merchant relationships and established merchant standards for Apparel, Electronics, and other product categories. Prior to Amazon.com, Peterson led product marketing for Edmark Corporation, a publisher of award-winning educational software for children that was acquired by IBM in 1996. Peterson is a graduate of Middlebury College and holds an MBA from Harvard Business School.

Tim Goggin
Vice President, Sales & Business Development
Tim Goggin is a veteran technology sales and marketing executive with over more than ten years of experience at leading firms such as WRQ and IBM. Goggin is responsible for all business development and sales initiatives at Morse Best, and spends significant time working directly with clients on various project engagements. At WRQ, a Seattle-based host-access software company, Tim was responsible for managing the Proctor & Gamble account. At IBM, where Tim began his career, he was responsible for locally-based, global retail and distribution clients including Nintendo, REI, and Starbucks. Goggin holds a Bachelors of Arts degree from Westminster College.

Mark A. Purcell
Vice President, Production & Operations
Mark manages the production and delivery of all projects, providing our clients with a full range of marketing and production services. Purcell brings over more than 14 years of large-scale project management and event planning in both corporate and academic settings. Mark joined Morse Best Innovation from Amazon.com, where he drove site-wide, multi-channel marketing events, managed marketing communications to 30,000 vendors, and developed marketing strategy for the profitable Amazon.com Advantage program. Prior to Amazon.com, Purcell served as Director of Student Programs at Seattle Pacific University for six years, where he provided leadership and management of the Department of Campus Life. Purcell has extensive administrative experience in higher education, student research and assessment, and university-wide project planning. Purcell holds degrees from Grand Canyon College, and Azusa Pacific University, and a Doctorate of Education from Seattle Pacific University.